CLIENT: Outward Bound
PARTNERSHIP: Connacher Design & Tony Spaeth
PROJECT ELEMENTS: Branding,
The challenge was to re-brand the organization from both a strategic and functional purpose. The original logo was difficult to use and was often replace by a type solution. Also, the original identity did not allow for a clear visual representation of Outward Bound’s 5 core programs.
By developing a new logo and signature system that was built around a simplified compass symbol, each core division could stand on its own while building on the Outward Bound mission.
In 2008, the Outward Bound identity was highlighted in Jeff Fisher’s “Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands.”
In 2006 the Outward Bound identity also won a Merit Award from ReBranding 100 for myself, Tony Spaeth and Margaret Miller, Director of Marketing & PR Outward Bound.