KLAFFS
CLIENT: KLAFFS
PARTNERSHIP: Connacher Design & Austin Lawrence Group
PROJECT ELEMENTS: Branding, Website
This regional home lighting, bath and kitchen retailer attained relevancy with designers, builders and architects, and a new generation of device-oriented consumers with its new website and online magazine, KLAFFStyle. In the process, it leapfrogged its competitors and positioned for growth in difficult retail environment.
